This is a motivating, short, and easy to read book that tries to persuade the reader to adopt and apply the Golden Rule to their life as the ethical standard. Although the title of this book could mislead and create the wrong impression that it is intended to be read by businesspersons, this book can be used by anyone, since the general purpose is to apply the Golden Rule not only to the business environment but also to the personal life of the readers.

The book will generate great results and deep impact in the life of those persons, whom regardless of their social status or occupation, find themselves lost or disoriented regarding to their ethics standards. Throughout examples and real life stories in several aspects, the author illustrates his points and creates consciousness among the readers. At the end of each of the seven chapters, readers will find four to six straightforward questions that will help them look inside themselves and reflect what they have just read.

The author starts the book by citing ethical issues that have been creating concern in our society. Afterward, he focuses in the benefits and the importance of the Golden Rule. Subsequently, readers will find valuable tips of how to start thinking and applying this concept, which give introduction to other concept known as character. In chapter 5, the book encloses five factors that are considered to be the deceivers for people to follow an appropriate ethic path. Later, in the following chapter, the Dr. John C. Maxwell persuades readers to follow eight of his suggestions of how people can develop strong character in order to pursue golden opportunities. Finally, the author invites the readers to pursue the Golden Rule instead of the "Real Gold" by adopting five practices.